HongQI

Directors Cut Version

30s TV Ad Version

15s TV Ad Version

HONG QI H5

In this epic commercial, Matthias Zentner created a declaration of grace and elegance for Hongqi, Chinese premium car brand. The music takes us from the spark of the creative idea to the free manifesto of crafting grandness. Beams of red light are released from the mind to the pen, out of the design studio and in the calm night cityscape spreading the spiritual grace and elegance over China. Travelling through China-wide landscapes, the red tails illuminate the people and enrich the scenery in a whimsical way. The Chinese meaning of the word “Honqi” is “red flag”. Derived from the logo it became a spark forming the shape of the new H5 …

Production

Velvet Medien Design

Agency

Bejing Eyes

Music by

Century Rolls