Directors Cut Version
HongQI
30s TV Ad Version
15s TV Ad Version
HONG QI H5
In this epic commercial, Matthias Zentner created a declaration of grace and elegance for Hongqi, Chinese premium car brand. The music takes us from the spark of the creative idea to the free manifesto of crafting grandness. Beams of red light are released from the mind to the pen, out of the design studio and in the calm night cityscape spreading the spiritual grace and elegance over China. Travelling through China-wide landscapes, the red tails illuminate the people and enrich the scenery in a whimsical way. The Chinese meaning of the word “Honqi” is “red flag”. Derived from the logo it became a spark forming the shape of the new H5 …
Production
Velvet Medien Design
Agency
Bejing Eyes
Music by
Century Rolls